Canadians are nothing if not loyal to plans

We're loyal and we like points programs. A full 86 per cent of Canadians surveyed told a market study that they participate in loyalty marketing programs.
That's 51-per-cent higher than their U.S. counterparts.
The survey of 2,550 Canadians by loyalty industry expert Colloquy also found:
The Air Miles Rewards Program racks up a 70 per cent penetration level in Canadian households, unlike in the U.S. where the market is much more fragmented.
Canadians are more patient than Americans; they're more willing to accumulate points and miles that yield free travel, in-store merchandise or free reward catalogue redemptions. General adult respondents said that 69 per cent of the programs they participate in offer points, as opposed to only 39 per cent of American adults surveyed.
With the exception of the young adults, Canadians are about twice as likely to redeem a reward for someone other than themselves.
Canadian consumers belong to an average of 2.5 retail programs, 2 financial programs and 1.5 travel programs.
Canadian participation ranked as follows: affluent, 96 per cent; core women, defined as any female 25 to 59 with annual income between $50,000 and $125,000, 95 per cent; seniors, 90 per cent; general adult, 86 per cent; and young adults, 78 per cent.
Interestingly, only 38 per cent of Canadians read their loyalty program statements.